Lollapalooza has always pushed against the mainstream—a spotlight for alternative artists and counter-culture before the industry caught up. While other festivals keep artists hidden backstage, Lolla was there documenting them. Finding the potential before anyone else knew to look.
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Backstage Breakthrough Awards
The Backstage Breakthrough Award puts the power of discovery in the crowd's hands. Each day, fans vote for the emerging artist who moved them most—someone they didn't know before the festival but can't imagine not knowing now.
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Art by Steven Shen
Copy by Josefina Rios