Allergen™ is a universal visual system developed in Affinity that makes food allergens instantly recognizable. It replaces buried, inaccurate ingredient text with a universal, scan-first language designed for clarity, scale, and accessibility.
The Visual System
Landing Page
Out-of-Home
Social
The New York Times Banner
Allergen™ x FARE
In partnership with Food Allergy Research & Education, Allergen™ extends the visual system into a certification framework that brands can adopt across packaging and product information.
Art and Copy by Steven Shen and Theresa Pak
